Over 36 million people engage in yoga activities in the United States alone. The industry is fast growing because many people are getting to know the benefits. With the increasing consciousness about good health and staying fit, the sector is more promising.
With a large portion (about 72%) of yoga practitioners being females, the market is viable. There is a demand for yoga gears, props, and expert trainers. According to reports, yoga has more than 52,000 registered trainers as of 2016. There are also over 18,000 registered schools for yoga.
Today, learning has gone beyond people gathering in a specific location. As a yoga instructor, you can take advantage of the opportunity presented by the internet. You can take your school online with a mind-blowing number of students. With the internet, even those with busy schedules can practice yoga.
How to teach Yoga Online
The internet came with a whole world of possibilities. The reach is without limits and worldwide. With the increasing popularity of yoga, you need not limit yourself to a location. You can take your training to their homes with just a click on their devices.
With the online space, existing and new students can connect with you from any part of the world. It is also recorded that online yoga instructors earn more. You can teach yoga online by having an online yoga studio. How do you create your online studio?
1. What Do You Want To Teach?
As a yoga teacher, you must have decided what/who you want to teach. This decision relates to your niche or the yoga community you wish to reach. Choose a niche that would make you stand out.
Leverage on what makes you stand out from the crowd. Are you going to be helping athletes become better? Are you going to help yoga practitioners come up with their flow? Do you intend to help busy people improve their mental health? You might want to help people manage stress through meditation
It is essential to choose the niche you intend to work with before setting out. You can also draw inspiration from other online yoga instructors.
2. Test-Run Your Studio
The camera would be your students’ eyes. They would see what the camera shows them. Therefore, make few videos to test how your style would turn out on camera. You can also try out different camera teaching methods to see what works for you.
You can have a separate studio presentation and an instructional audio section. You can go over this with different styles and angles until you get what works best. You can also give it to someone who would review and give feedback. This process is crucial because they’ll have the student’s views.
You can also find an eLearning software to use in the creation of your classes. This software comes with many useful and beneficial features.
3. Create Your Training Website
This website is your online store. It is the place where you interact with your students and potential students. It is the point of call if anyone wants to know anything about you. Your website should also contain a preview of what you do and the cost.
If you can create a website, that’s cool. If you can’t, do not bother. You can get a good website designer to create a professional website for you. You can also make one with a website editor app.
The website must have a good interface and be user-friendly. It must also be a good video streaming site. Ensure that your websites represent your brand well.
4. Choose a Pricing System
Pricing is an essential part of any business. Pricing online might be significantly different from how it is done in your studio.
An online yoga trainer can make money through ads added to the training video. This method might not be effective for a new trainer with a small community, though.
A yoga trainer can also place a price tag for subscription to the videos. The subscription can be limitless monthly or annually access. You can also set a price tag for users to access a video.
5. Grow Your User Community
Every business desires growth. You can grow your community of users through a user funnel. There is a sense of fulfillment, accompanied by increased website visits and users.
Advertise your brand (through short videos) on social media to increase your community. Refer people to your online studio with an intense massage. In your online studio, you can also give your visitors a seven days free trial period. If they don’t convert to subscribers, you can send them a follow-up message.
Benefits of Teaching Yoga Online
The benefits of teaching yoga online are associated with the benefits of the internet. Teaching yoga online is also very promising. Some of the benefits of teaching yoga online includes;
- The trainer can connect with students globally. You can help a lot of people enjoy good health and fitness worldwide.
- The constraints associated with a physical studio are removed. It includes the cost of rent, bills, and yoga materials.
- You can also make money. Users can subscribe or buy your video course even when you are not practicing.
- The larger your community, the more your earning. A yoga instructor can earn an average of $7,500 monthly.
- With a large community, your platform can be monetized. Your online studio can be used for an advert campaign by other brands. You can also partner with companies that manufacture yoga kits for sales.
The number of yoga practitioners is increasing globally. Good health, fitness, and mental wellbeing is always a priority. There will be more yoga practitioners globally at this rate.
Being a yoga instructor is a noble endeavor. In 2015, CNN reported that being a yoga instructor is among the best 100 jobs in the United States of America. With yoga practices, many have been able to enjoy a better quality of life. You can lead more people globally to enjoy its benefits through your online studio.